You may have noticed a little too many videos on your news feed lately, even from pages that you hardly visit. Facebook was even recommending video from various pages to the users and now it has become clear that what was the reason behind it. At current, visual content is the most engaging of them all and when we hear the word “Videos” we automatically turn to “Youtube”. Mark Zuckerberg wanted to change that.

They were aggressively pushing the video content from quite some time now, and even introduced a very controversial way of counting views. Facebook counted even a 3 sec engagement as a view despite the fact that the video starts to play automatically. So the number on the papers were going high, but it was far from the actual reality. Some of the “Experts” were even predicting that in the near future, Facebook will come equal to the “Youtube”.

It doesn’t matter how much views you got on your videos because there was little to no direct earnings from the videos. Many big publishers such as Buzzfeed complained to the Facebook that they are earning minimal amount from the video content. So as we know that Facebook actively looks onto matters and takes every “Genuine concern” into account, it reacted the way nobody was expecting.

They are now going to play Video ads in the MIDDLE of the video. Yes, you read that right. Facebook will play ads after a user has watched at least 20 seconds of the video to ensure maximum engagement rate. They will also share a mammoth 55% of the profit with the publishers, same as the YouTube.

Now, this strategy of Facebook is beneficial from several aspects. Firstly, they will ensure the maximum engagement rate of the users, secondly, they will encourage the publisher to make long and engaging videos so that they can retain the users till 20 seconds and last but not the least, they will ensure that advertisers get the maximum bang for their bucks.

So this strategy is not only beneficial for the Facebook, but also for the users, advertisers, and publishers as well.  Win win situation for every party involved.

Your customers are on social media.

Regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option.

There are people searching for your company.

If your company is offering a product or service, you can bet that there are people talking about it and looking for companies that provide it. Our social media management service will help your business to join the conversation and generate new leads.

People are talking about your company on social media.

You need to listen to what your customers are saying about your company on social media and respond to their concerns. Our social media management services focus on highlighting the positive aspects of what your company has to offer and respond sincerely to negative remarks.

Companies deserve expert social media management.

Most business owners and marketing managers do not have time to manage all of their social media channels. Each member of our firm received their certification in social media management and our agency can help you reach your marketing goals and a new customer base.

Keep yourself updated with the latest happenings in the SEO world. We spent many hours and resources on content writing, proof reading and designing this newsletter. As a valued customer, we are offering this newsletter to you at No Extra Cost!!

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