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YOU CAN NOW SEE HISTORICAL QUALITY SCORE DATA IN ADWORDS

QUALITY SCORE DATA
by
June 1, 2017
in Business Marketing, NEWS, SEO Techniques
1424

When it comes to ads, relevance plays a vital role. Google has provided many tools that help advertisers ensure that they are targeting the right people. They just have to evaluate the quality score & it’s components. Recently Google has launched seven new quality score reporting columns.

The biggest highlight is that advertisers will now be able to access the historical quality score data.  This data will be available via 4 new columns “Qual. Score (hist.),” “Landing page expert. (hist.),” “Ad relevance (hist.)” and “Exp. CTR (hist.)

QUALITY SCORE DATA

Keep in mind that they only reflect the last known score for the selected date range.

 

Also, you can segment data by day and see how an end of day quality score changed over time.

Also, the new columns will display breakouts for:

  • Expected Click-through Rate
  • Ad Relevance
  • Landing Page Experience

 

 

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Anna Amstill

I am an avid Blogger and Writer with more than 6 years of experience with Content Writing. An Online Marketing expert specializing in Blog writing, Article writing, Website content, SEO specific Keyword content and much more. Education B.A. - business management, York University, Canada, Graduated 2016. EasySEO is a trading name of Brannon Ltd. which registered office is located at 27 Old Gloucester Street, London WC1N 3AX, United Kingdom. You can contact us by Phone on +44(0)20 3885 1419 or drop us a line through our contact form.

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