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PROXIMITY THE NEW KING OF LOCAL SEARCH

PROXIMITY

PROXIMITY HAS EMERGED AS THE NEW KING OF THE LOCAL SEARCH

A recent research by Moz has revealed that the proximity is the new king of the local search.

If you will search for a local business i.e dry cleaners using a mobile device in a small city, you are probably going see that all the dry cleaners are listed out on the map. However, in a bigger city, this whole scenario will change drastically. If you will search for a local business, you will only be able to see few options. For example, if you will search for “Restaurants”, you will only see 6-7 restaurants on the map.  So how is Google determining which business to show? Is it about the number of links? mobile friendliness? positive reviews or a measurable presence in the local directories?

PROXIMITY in LOCAL SEARCH

A thorough research revealed that it is just about one thing: “Proximity”. Only those businesses appear on the map that is closest to the searcher’s physical location.

Our take on this research is that these results suck and downgrades the quality of local results. Putting high emphasis on proximity is a poor way to show results. I don’t care if a plumber is close to me. I am looking to hire a plumber that’s reputable, prominent in my city, and does good work. The same applies for every business category I can think of.

People are looking for the best businesses, not the closest businesses. If this is the new normal in Google’s local results, I expect that people will start turning to other sites like Yelp, TripAdvisor, etc. when searching for businesses.

For more information on how this will affect Local SEO strategies, visit this link.

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Momna Ikram

I am a professional content writer for the past four years. I will help you in the creation of content for your website and also improve the ranking of the site on search engine. Education B.Sc. - bachelor of computer science, NFC Institute of Engineering & Fertilizer Research, Faisalabad., Pakistan, Graduated 2017. EasySEO is a trading name of Brannon Ltd. which registered office is located at 27 Old Gloucester Street, London WC1N 3AX, United Kingdom. You can contact us by Phone on +44 (0) 20 3608 5228 or drop us a line through our contact form.