PAY PER CLICK – WHY YOU NEED TO LOOK BEYOND THE TOP METRICS. Paid media platforms such as Google, Facebook & Bing offer an exceptional way to reach to your targeted audience. Using those platforms, one can not only create brand awareness but can also generate qualified leads and get conversions....
Continue Reading
Business Marketing, NEWS, SEO Techniques |
June 1, 2017
YOU CAN NOW SEE HISTORICAL QUALITY SCORE DATA IN ADWORDS
When it comes to ads, relevance plays a vital role. Google has provided many tools that help advertisers ensure that they are targeting the right people. They just have to...
Business Marketing, Local SEO, NEWS |
May 2, 2017
GOOGLE ADDS 4 NEW FEATURES TO ITS MY BUSINESS DASHBOARD
Google has just added some new features to its Google My Business dashboard. Some of them were much awaited while some others are a pleasant surprise. All the new features...
Business Marketing, NEWS, Pay Per Click |
May 1, 2017
BING ROLLS OUT THREE NEW UPDATES FOR ADVERTISERS
Bing has become aggressive in recent years. With Google dominating the market, they didn’t have any other option as well. They have recently rolled out 3 new features for shopping...
Business Marketing, Local SEO, NEWS, Pay Per Click |
April 2, 2017
BING ADS WILL STOP SUPPORTING MONTHLY BUDGETS FROM 30TH APRIL
If you are still using monthly budgets for you Bing Ads campaigns, it is about time that you switch to the daily budgets, because if you don’t, Bing will do...
Business Marketing, Local SEO, NEWS, Pay Per Click |
April 2, 2017
ADWORDS MIGHT EXTEND THE TEXT AD DESCRIPTION LIMIT
GOOGLE ADWORDS MIGHT EXTEND THE TEXT AD DESCRIPTION LIMIT FROM 80 TO 160 CHARACTERS Many times, it’s hard to convey your message in just 80 characters. It’s a humongous task...
Business Marketing, Local SEO, NEWS, Pay Per Click |
April 2, 2017
RECLAIM GOOGLE MY BUSINESS LISTING
GOOD NEWS! YOU CAN NOW RECLAIM GOOGLE MY BUSINESS LISTING WHICH WAS MANAGED BY A THIRD PARTY You can now reclaim your Google My Business (GMB) listing page which was...
Business Marketing, Local SEO, NEWS, Pay Per Click |
March 2, 2017
“CONVERTED CLICKS” REPLACED WITH “CONVERSIONS”
GOOGLE HAS REPLACED “CONVERTED CLICKS” WITH “CONVERSIONS”. The converted clicks were the old metric that counted the number of clicks that lead to one or more conversions. From last 15...
Business Marketing, NEWS, Pay Per Click, SEO Techniques |
January 2, 2017
2016 PAY PER CLICK FLASHBACKS
2016 PAY PER CLICK FLASHBACKS: THE BIG CHANGES THAT ARE GOING TO IMPACT US IN 2017. So here we are in 2017, all excited & little nervous about the Pay...
